PREPARED FOR
BRAND X
CASE STUDY
TWENTYFOUR FOR BRAND X
Proposed Services
This document sets out the services TWENTYFOUR can provide to support Brand X's European retail and wholesale expansion. It gives senior and executive management a detailed and tangible view of each service and its deliverables, organised in three phases, Foundation, Growth and Sustain, with a service sequence roadmap from strategy to store operations.
Our goal is a long-term partnership that supports Brand X across every market, channel and store, with one trusted partner from strategy to opening day and beyond.
Proposed services at a glance
Proposed services at a glance
Six services delivered in three phases, in order of priority, from expansion strategy to day-to-day store operations, for both retail and wholesale.
01
Foundation
Priority 1 · Start now
- 1.1 Strategic + Expansion Planning
- 1.2 Concept + Customer Experience Package
02
Growth
Priority 2 · Once markets are agreed
- 2.1 Real Estate
- 2.2 Architectural Services
- 2.3 Project Management + Procurement
03
Sustain
Priority 3 · From the first opening
- 3.1 Facilities + Maintenance Strategy + Execution
Built for both channels
Retail
Own stores, flagships, pop-ups and outlets
Wholesale
Department stores, shop-in-shops and partner fixture programmes
Phase 01 · Priority 1 · Start now
Foundation
Strategy and brand standards first: every site, store and wholesale installation depends on them.
Service
Key deliverables
Phase + timing
A data-driven European (or global) roadmap that defines which markets to enter, through which channels and store formats, in what order, and at what investment.
- —European (or global) expansion roadmap
- —Market prioritisation scoring
- —A channel plan for each market (company-owned, department stores, etc.)
- —Store format strategy (store, shop-in-shop, pop-up, outlet)
- —Capex and occupancy cost benchmarks
Priority 1
Foundation
Months 0–3
A consistent, scalable brand environment across own stores, shop-in-shops and wholesale partners, designed to be rolled out efficiently in every market.
- —Retail design concept and customer experience package
- —A wholesale fixture programme for wholesale partners and department stores
- —Sustainable material and fixture specification to match the brand's environmental positioning
Priority 1
Foundation
Months 2–6
Phase 02 · Priority 2 · Once markets are agreed
Growth
Securing sites and delivering every store and shop-in-shop, repeated for each market.
Service
Key deliverables
Phase + timing
Sourcing and securing the right sites, including feasibility and due diligence, through to a lease ready for signature.
- —Site sourcing and selection for own stores and department stores in agreed key locations and cities
- —Heads of terms negotiations and support with lease clauses
- —Technical due diligence and feasibility studies before signing
- —Pop-up and temporary store sourcing to test new markets
Priority 2
Growth
From month 3, rolling
Architectural drawing packages, plus local council and landlord approvals.
- —Site survey and photo report
- —Local permit submission and follow-up
- —Schematic drawing set
- —Tender and detail drawing set
- —Construction drawing set
- —As-built drawing set
Priority 2
Growth
Per store, from site signing
Each store delivered on time, on budget and to brand standards, from tender to opening.
- —Pre-construction: detailed timing and budget schedules, including tender and procurement
- —Construction management, including weekly site meetings, cost and quality control
- —Post-construction: opening support, project financial closure and completion documentation
Priority 2
Growth
Per store, through to opening
Phase 03 · Priority 3 · From the first opening
Sustain
Every location kept compliant, on-brand and trading, at a controlled cost.
Service
Key deliverables
Phase + timing
Ensuring all stores are kept compliant, on-brand and trading, at a controlled cost.
- —Audit and strategy roadmap
- —Set up, including contractor vetting, PPM scheduling and helpdesk process
- —Ongoing management, including ticket management, compliance tracking and a monthly dashboard
Priority 3
Sustain
From first opening, ongoing
How it works
01
Audit + strategy
Condition audit, asset register, compliance tracker and maintenance strategy with budget.
02
Set up
Specifications and KPIs, contractor sourcing and vetting, PPM schedule, helpdesk and store team guide.
03
Ongoing management
Ticket management, compliance tracking, monthly dashboard and quarterly reviews.
Prioritisation
Where to start
Three phases, ordered by what each service unlocks next. Strategy and concept come first because every site, store and wholesale installation depends on them.
Priority 1
Defines markets, channels, formats and investment for everything that follows.
Gives own stores and wholesale partners one brand standard, ready to roll out.
Priority 2
Secures sites in the priority cities set by the roadmap.
Turns each signed site into an approved, buildable project.
Delivers each store on time and on budget, through to opening.
Priority 3
Keeps every store compliant, on-brand and trading at a controlled cost.
Service sequence roadmap
From strategy to stores
Indicative timing in months from appointment. Real estate, architecture and project management repeat for each new market and store.
Roadmap sign-off
Concept + fixtures ready
First openings
Our ambition
A long-term partner for Brand X
Foundation
Set the expansion roadmap and one brand standard for own stores and wholesale partners.
Growth
Secure sites and deliver each store and shop-in-shop on time, on budget and on brand.
Sustain
Keep every location compliant and trading, and repeat the model in each new market.
One partner. One process. Every market.
Next steps
Getting started
01
Alignment session
Meet senior and executive management to confirm ambitions, priority markets and channels.
02
Information handover
Share current store, wholesale partner and brand standard information as a starting point.
03
Scope + fee proposal
TWENTYFOUR prepares a detailed scope, timing and fee proposal for the Foundation phase.
04
Kick-off
Start phase 01: Strategic + Expansion Planning (1.1) and the Concept + Customer Experience Package (1.2).
Every service can be appointed on its own or combined into one service agreement, scaled to the pace of Brand X's retail and wholesale growth.